The Bermuda Triangle. What the hell is happening on Lost. Why men seem to adore needy women. These are life’s true mysteries. To that list, I add the cult of Maybelline Great Lash, which is praised to high heaven by most makeup artists, but is the single worst, most uninspired mascara on the market, in my opinion. (It’s like water, for the love of God!) My friend Anna-Rose is learning all kinds of cool tricks as a flourishing makeup artist at beauty school, and after a lesson in applying individual false lashes today, she left me a phone message explaining its appeal. Straight from her (perfectly glossed) lips:”I’ve finally figured out the mystery as to why all makeup artists love Maybelline Great Lash! It is exactly perfect for what we need it for, because it doesn’t flake, it doesn’t clump, and it looks good on fake lashes without making them look too bulky and artificial. As a makeup artist, it’s awesome…as a consumer, it sucks.” We had a conversation in person this evening, and she reiterated that it’s adored for photo shoots precisely because it’s so light, and in situations where drama or length is called for, they simply rely on the old falsies instead. So, there you have it!