Gisele Bundchen to launch eco-friendly skincare line

gisele-eco-friendly-skincare.jpgSo, I just read on People.com that Gisele has plans to launch an eco-friendly skincare line next week, presumably hoping to tap into some of the success that fellow supermodel Josie Maran has enjoyed with her own eco-friendly eponymous line.

The line is called Sejaa Pure Skincare and, according to People, “promises to use all-natural ingredients, “thoughtful” packaging and recycled paper.”  I’d need to try out the products for myself before I can offer any sort of real commentary, but my initial knee-jerk reaction is, “Really?  Another celebrity line?”

Perhaps these are the best items since sliced bread. We shall see!

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