I realize that I’m putting myself out there by continuing to focus on this Brazilian Blowout formaldehyde-lie story. Why? If I were a betting woman, I would put down money that, within a few days, Brazilian Blowout will figure out a way to protect their multi-million dollar cash cow and make it seem as if Oregon OSHA’s story about high levels of formaldehyde in bottles labeled “formaldehyde-free” is mistaken, not credible or flat-out wrong.
Why am I so pissed off about this? Because countless women are having this treatment done instead of others, erroneously believing it’s perfectly safe. Countless stylists are performing this treatment instead of others, erroneously believing it’s perfectly safe. We’re big boys and girls and we deserve to make adult choices for ourselves, but particularly when it comes to our health, we have a right to crucial information–and to be denied that crucial information and unknowingly exposing ourselves to high levels of carcinogens for a company’s financial bottom line is despicable.